These days, selling online courses is not very difficult. Assuming that you’ve already created some videos, you could upload them into an LMS (Learning Management System) in minutes. And if the LMS integrates with an eCommerce platform, then you’ve got your first course set up within an hour and you’re ready to start making money from your course.
Corporate trainers, HR consultants, motivational speakers, financial advisors, and musicians are just a few of the people who could be selling online courses, enabling them to passively earn income online.
The corporate training field is a very broad one and involves getting employees up to speed on corporate skills, ranging from Management Skills to specific Business Application Skills. And if you’re a freelance corporate trainer, you probably have a core group of skills that you teach.
Convert your presentation into a series of videos, organize the documents that you normally provide during your presentations, then upload them into an LMS. You can then sell the online version to companies regardless of where they are located. You can also offer them to recurring customers at a discount, which would free up your time to develop relationships with new customers.
HR Consultants typically work with small to mid-sized companies that don’t have the budget to support an in-house HR Department. Consultants typically have to travel to their clients, which can cost a lot of money and take up a lot of time.
While it’s important to maintain an in-person relationship with the client, developing online courses for some of the major HR topics would add another way to convey information. The HR consultant could develop onboarding, compliance, and general HR courses which can then be sold to the client for a nominal fee and served through an LMS with the benefit of instant access for the clients.
If you’re a motivational speaker, then you surely travel a lot. While you could probably charge a lot more if you show up in person, have you thought about how you might be able to sell online courses with the same information?
You can use an LMS to host the content and then sell the course through an eCommerce platform such as Shopify or Ontraport. Start by simply videotaping one of your engaging presentations to create your first course module.
Further, if you sell your course online, it could lead to upsells on your value ladder. For example, after completing an online course, you can offer trainees the paid option of weekly phone calls through Skype or Google Hangouts.
Financial advisors can work one-on-one with clients to help them accumulate and manage wealth. However, they can reach a much broader group of people if they create courses which they then sell online.
The courses can contain information regarding the general principles of how to earn money through investments. Using PowerPoints to present the material, online assessments to test the learner, and videos to engage the learner, the advisor can present potential clients with a broad sense of the process. Don’t be surprised if some of your online clients are converted to the more traditional offline business model.
Maybe a person can’t become a virtuoso just by watching a series of online videos. But if you’re a musician and are good at explaining how to play, then there’s no reason why you can’t develop a beginner online course for playing guitar or piano. For a lot of people, there’s immense satisfaction in just getting to the level where they can play some basic rock progressions.
Do You Already Sell Online Courses?
If you are currently selling a course online, we’d love to hear about your experience with the process. What type of online course is it? How did you become interested in selling your course online?
If you’re just thinking about selling a course online, but haven’t quite gotten the ball rolling, then we’d love to hear from you as well. What inspired you to sell online courses in the first place and what are your current challenges?