Introducing new products to customers can be tricky, especially if they’re comfortable with their current version and averse to changing from something that they already know works well enough. If this is an issue you’re running into with your clientele, you’re not alone.
The key to boosting their interest in your new products is customer education. I know, we’re probably starting to sound like a broken record. But the truth is, good education and training can solve a whole host of problems, which makes it surprising that they are so often overlooked and under-appreciated facets of many businesses. An online training platform like Avizr makes it as easy to create external trainings for your customers as it is to create internal trainings for your employees.
If your clients love the product you’re providing them with now, chances are that they’ll love your new product as well. Any hesitation is likely caused by a lack of understanding and a natural fear of the unknown. This can be conquered!
Here are our top 3 tips for introducing new products to your customers.
- Believe in your product, and express that belief with confidence. “There’s a reason why Apple became one of the most important tech companies in the world: it’s because every time Steve Jobs (and now Tim Cook) got up on that stage, their enthusiasm was absolutely infectious. They exuded confidence in the strengths of their product, and that confidence travels fast; Apple has some of the best customer evangelists in the world.” – William Craig
- Offer free demonstrations and trials. Whether you provide a product or a service, offering samples, free trial periods, or step-by-step training videos to your clients is a great way to get them comfortable with something new. As soon as they see how much easier the product is to use or how much more detailed the reports the service provides them with are, they will be eager to make the switch.
- Request feedback. Receiving feedback from customers is a vital part of introducing new products. Whether they have concerns about the product itself or have difficulty understanding the educational materials you’ve provided, now is the time to find out! Include brief surveys at the end of training videos or offer rebates to those who will take a short quiz describing their experience with your product. If something isn’t working the way it should be, now is the time to fix it. This is also a great time to show your customers how much you care. Taking the time to read their responses and make changes when necessary will greatly improve customer relations.
Bringing new products into the market can be tricky, but it isn’t impossible. The keys to success are believing in your product, proving its worth, and understanding that nothing is perfect and some aspects may need to be changed.
Have you launched a new product or service recently, or will you be doing so in the near future? Let us know what you think of our tips, and tell us about your experiences!