If you’re an instructional designer working in the corporate sector and are charged to create online training for your company, then one thing that you’ll have to become familiar with is how to create corporate training videos. Videos can liven up the training process, more fully engaging your trainees. And, almost all e-training software has the ability to incorporate videos in some way.
There are some great resources for video-based training, such as Lynda.com. However, there will come a time when you need to create your own videos which will then be served through your company’s corporate training software.
For example, you might be able to easily find leadership training videos or sales training videos for purchase. But, there will certainly be processes that are specific to your own company for which you need to develop your own corporate training videos.
Creating your own videos might feel like a daunting task, but if you’re planning to create online training videos to help your employees develop their skills, then we’ve got 5 tips to help you get started.
1. Decide where to host the videos
Depending on how many people watch your training videos at your organization, it can potentially be very expensive to host the videos. Typically, however, you can serve your videos through whatever online training website your company uses to provide internal training.
But even here, you may need to pay attention to costs. If the online training software is self-hosted then your organization will still incur the bandwidth costs. In a self-hosted solution, the software resides on your company’s servers.
The other possibility for web-based training software is to have it hosted by the vendor. When the video is hosted by the vendor, they pay for all of the bandwidth, potentially saving your company a lot of money.
So, before you start uploading a 10 hour course to your servers that will be viewed by 50,000 employees, be sure to have a conversation with your I.T. staff!
What if your company doesn’t currently use any e-training software? In this case, you can also just upload your corporate training videos using a secure third party solution such as Vimeo.
For around $300 per year, you can let Vimeo host and serve your videos. And, you can then embed the videos in your company’s website. Further, with Vimeo’s security settings, you can make sure that the videos can only be seen on your company’s domain.
2. Know your audience
Figuring out who your audience is will directly impact the type of video that you make in addition to the tone of the video. For example, if you’re developing leadership training videos for company managers, then the video that you produce will have a certain feel. And, if as a part of your employee training system, you’re developing onboarding videos, these videos should be of a different flavor.
For leadership videos, for example, the tone of the video should be inspirational. After watching the videos, the trainee should feel ready to lead and have the tools to do so. Onboarding videos should have a tone that matches the organization: this will give employees a good sense as what to expect. As a third example, safety videos should have more of a serious tone, imparting the importance of following safety procedures; but make sure that they’re not too serious, or nobody will watch them!
3. Learn how to use screen recording software
If you’re creating corporate training videos, then invariably you’re going to be developing videos to teach new software skills. And, if this is the case, then having some screen recording software is a necessity. Camtasia is one example of screen recording software that’s easy to use and works on both a PC and a Mac.
With Camtasia, you can record a specific area, a window, or an entire screen, and then edit the video, removing clips that you don’t like. Then, you can then export your movie and send it up to Youtube or Vimeo.
And, if you’re using online training software that supports video you can just export the video and upload it to the training software, letting them take care of the Youtube or Vimeo integration.
4. Know your material
You can’t really fake your way through creating corporate videos. Therefore, it’s best to give some thought as to the flow of the video in addition to the specifics. First, start with an outline to get a sense of what you’d like the video to be about. Then, fill in the pieces.
If your video consists of someone giving a speech or talking to the camera, then depending on how comfortable they feel, you may need to provide them with teleprompters. Or, to make the video seem more authentic, you can have prepared off-camera questions with a knowledgeable person answering them on camera.
For screen recordings, it’s a bit more difficult to be scripted as you’re both moving through the process and talking about it at the same time. In this case, instead of having a script, just be sure to talk slowly, giving yourself time to describe each action that you’re performing on the screen.
5. Get Feedback
Make sure that you get some feedback before you submit your corporate training video to Sundance. Internal corporate videos don’t need to win Oscars, but they should be clear, easy-to-follow, and should actually be instructive.
In addition, you’ll want some technical feedback such as sound level and clarity of the video. Take notes on what your colleagues say, and use these notes to make the next video even better than this one.