If you’re in charge of training at your organization, then it would be surprising if you don’t have some professional acquaintances who didn’t recently decide to buy e-learning software.  However, the decision to purchase learning software for your own organization should be one that’s made after deciding whether it makes sense for what you are trying to accomplish.

Elearning software can be a powerful tool, but it’s not a “cure all” to the training challenges that your organization might face.  So what are some good use cases for e-learning software?

Improved Customer Service

customer serviceSome good friends of mine opened a local bakery about 10 years ago, and have since turned that single location into 5 separate restaurants.  When they first started with 20 employees, they would personally train the employees in how to interact with their customers.

Once they grew to 100 employees it became much more difficult: there simply wasn’t enough time in the day.  In addition, monitoring of the training became very time-consuming.

Elearning software could greatly reduce the training burden.  Through an LMS or Learning Management System, they could easily develop some low-cost videos for their employees, reminding them of the important pieces of the customer service puzzle.  In addition, employees could be asked to re-take the customer service training course once every 6 months as a refresher, to help maintain a consistent customer experience in their different stores.

Systems Training

In any mid-sized company, there will be “systems” involved in an employee’s daily activities.  And, any process or system has a specific set of steps that needs to be followed for the system to work correctly.  One reason to buy e-learning software is that it can be used to create easy-to-follow videos which outline the steps needed to be followed.

The videos don’t need to be a big-budget enterprise.  In fact, for training in systems that involve software, a simple screen capture tool such as Camtasia can be very effective.  And, giving employees open access to the courses can greatly reduce errors that are made since they will have a visual reference which they can use whenever they might have a question.

Increased Sales

salesSoftware for e-learning can also be used to quickly train a sales force.  While it’s true that there are some people who are more naturally inclined to be sales people, learning how to sell is a skill just like anything else.  And, by becoming educated on how to sell, the sales person will become better at selling regardless of their inborn talent level.

Elearning software can then be a cost-effective way to teach your sales force the broad keys to sales success.  In addition,  elearning software can be used to train your sales force in how exactly you’d like the sales funnel should look at your company.

Finally, a sales training course with your company’s products can be used to educate your sales force on the specific benefits of your product line.  For companies with products that are either complex or ones that change frequently, elearning courses can also be a quick way to keep a sales force up-to-date.

Time Savings

clockAny type of training takes time.  The time involved in traditional training and training served through learning software each involve a time commitment with respect to development of the training courses, monitoring the training, and assessing the ROI of the training.

However, the 24/7 access afforded by elearning software gives it a unique advantage over traditional training.  If you decide to buy elearning software, there will be no need for scheduling trainings, making sure that people show up, and dealing with cancellations.  Instead, the trainees can be trained when and where ever they choose to do so.


E-learning software isn’t for every organization.  But if you decide to buy e-learning software, then it can be used as an effective tool to improve customer service, train employees in how to use your organization’s systems, as a mechanism to increase sales, and as a way to save your organization time in the training process.

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